Eczacin is a highly functional skincare brand developed in two lines (kids and adults) formulated to soothe, prevent and control skin damages caused by different factors especially due to eczema. The brand needs to be shown more therapeutic and the sales points are only drugstores.
Solution: This concept led to logotype, packagings and posters design. The logotype is built with a hard typography, to demonstrate strength, proficiency and trustworthy personality of this expert brand. Each product has its own icon used to tell the Brand’s story on a deeper level in a conceptual way. For adults, the icon is inspired by the texture of skin and a drop as a sign of moisturising. The rabbit with red cheeks stands for kids. Bubbles as a symbol of Cleanliness, relaxation, peace and good fortune is used on the hand wash labels. When light shines onto a bubble it appears to change color. This fact is used to show different smells of the product. When it came to package design, i was inspired to design the package in a strong vertical form as usual oilment packages.