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Dr.KIDS is a parent brand, manufacturing children’s supplements based in Tehran, Iran.

Solution: The project was started with the brand’s name and the goal: Improving children’s health in order to become stronger. When it came to package design, i was inspired to create a character in order to tell the brand’s story. Searching with this idea, i chose Lion, as a symbol of strength (stronger than most other animal symbols), also the symbol of wisdom, power, courage. In some ways, Lions might also refer to personal power and the ability to overcome challenges. Besides, the lion also is a character of care and affection, so it could illustrate both the Dr (as the brand’s definition) and the kids (as the target group). In the following, i started to illustrate each product empyazing on its specific function. For example in Zinc supplement, improving immune system is shown by the lion illustrated in superman custom. L-Arginine packaging is illustrated to show a surprising effect on kids growth and height.

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improving children’s health, making them STRONGER

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They come in different fruity flavors


iron packaging 62fa2450
larginine packaging dab066fa
multivitamin packaging 99c558c1
drkids Leaflet Grid 4 2 ca892978
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dr kids flyer 2 78bfd806
bottle 9abc914a
dr kids flyer zoom 6f36a35e
dr kids puzzle 90c4dfb4
Shopping Bag PSD MockUp 2 60c4cbd9

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