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drkids header 4b624cf1
zinc

Dr.KIDS is a parent brand, manufacturing children’s supplements based in Tehran, Iran.

Solution: The project was started with the brand’s name and the goal: Improving children’s health in order to become stronger. When it came to package design, i was inspired to create a character in order to tell the brand’s story. Searching with this idea, i chose Lion, as a symbol of strength (stronger than most other animal symbols), also the symbol of wisdom, power, courage. In some ways, Lions might also refer to personal power and the ability to overcome challenges. Besides, the lion also is a character of care and affection, so it could illustrate both the Dr (as the brand’s definition) and the kids (as the target group). In the following, i started to illustrate each product empyazing on its specific function. For example in Zinc supplement, improving immune system is shown by the lion illustrated in superman custom. L-Arginine packaging is illustrated to show a surprising effect on kids growth and height.

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improving children’s health, making them STRONGER

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multi
largenin
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They come in different fruity flavors

flavors

iron packaging 290ffa03
larginine packaging 67b56f01
multivitamin packaging 2e365a17
drkids Leaflet Grid 4 2 98d04552
dr kids.accessories 5ea92b37
dr kids flyer 2 9b19ce3f
bottle 6fe64647
dr kids flyer zoom c8f29b4a
dr kids puzzle 6911bb62
Shopping Bag PSD MockUp 2 a56060d9